ABOUT ME
Welcome to my portfolio! I am Preeza, a passionate and experienced UX researcher from Austin, TX. With five years of experience, I thrive on uncovering the secrets of delightful user experiences. I bridge the gap between user needs and business objectives, delivering actionable insights. Join me in creating remarkable products that users love. Lets connect and make a lasting impact!
I HAVE EMPATHY FOR USERS
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I have deep-rooted empathy for users, which drives me to create meaningful experiences that truely cater to their needs.
I'M INSATIABLY CURIOUS
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How can we improve user happiness and experience to increase revenue? How can storytelling foster empathy between diverse people? I enjoy getting closer to the answers through collaboration with my team.
HOW DO I WORK
I conduct research for all stages of the product development process: from “blue sky,” open explorations in the discovery phase to validation-oriented research in the deliver phase.
WHAT METHODS DO I USE
I utilize a broad toolkit of UX research methods. I select the appropriate method based on stakeholder input and the research questions we are trying to answer.
UX RESEARCH METHOD CARD
To help in selecting the best research method, my team has created this deck of UX method cards. We often use these cards in kickoff meetings with stakeholders to decide the best way to approach the research.
DIGITAL RESEARCH TOOLS
I am also well versed in using digital tools for UX research. Some of my favorites include:
1. D-Scout and ContextMapp - for diary studies
2. Mural.co – for remote collaboration, workshops and journey maps.
3. User Testing.com – for remote usability testing and international recruitment
4. Treejack – for information architecture
5. Qualtrics- for surveys
AS A USER EXPERIENCE DESIGN RESEARCHER
As a UX Researcher I have knowledge about UX Design as I have also worked on Figma, Adobe XD, Balsamiq, Photoshop, Sketch, Wireframes Cc.