CACHE
Case Study
OBJECTIVE
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Cache Consignment is engaged in the marketing and sale of luxury designer items, jewelry, and watches. During alpha phase, the business wanted to evaluate a clear value proposition, gain user insight, and refine the user flow.
PROJECT SCOPE
DELIVERABLE
MY ROLE
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Understand main use case
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Present data to be more relevant
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Streamline user flow
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Lessen the learning curve
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Presentation deck of our research and recommendation
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Wireframes of recommeded designs
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User Research
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User Experience Design
Where were we in the Product Dev Process?
Discover
Design
Develop
COMPETITIVE ANALYSIS
Evaluate current and potential competitors. Using SWOT for competitive marketing analysis, the business's strenghts, weakness, opportunities, and threats were evaluated. We learned that Cache has many well established competitors with a larger use base. Cache's challenges will be to offer a unique buyer and seller experience.
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RESEARCH: GUERILLA INTERVIEWS
Focused efforts on understanding user behaviours, needs and motivations through observation techniques, task analysis, and other feedback methodologies. Participant interviews were conducted at bargain department stores i'e. Nordstrom Rack, Bloomingdale Outlet, and Off Saks 5th Avenue.
USER FEEDBACK
"I like the idea of sustainable fashion but can not afford designer items."
"I purchased so many high end items and do not want to donate them for free."
SYNTHESIS: TYPES OF USERS
PERSONAS
INSIGHTS
STORYBOARD
USER JOURNEY
WIREFRAME
USER FLOW
DESIGN
